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Data Vis in Times of Trump


This is a text in progress. I think that the topic might be on people’s mind a LOT these days, but I haven’t seen any other articles about it. I haven’t fully thought everything through. Honestly, it might be all bollocks. But it’s a start.

After the days that everybody now just calls “The Weekend Of Uproar”, Stefanie Posavec tweeted the following: “TFW all of your creative ideas & projects feel superficial when compared to the heavy f-ing shit going on in the world. Time to level UP.” I was grateful for her putting that blurry feeling into words. Lots of us feel that we need to DO something. SOMETHING. That post tries to explain WHY and HOW.


Let’s talk about Stefanie’s first point: Her ideas feel superficial. I’m sure that’s true for many of us. The question is: Do we all need to become political now? Many of us are not hardcore activists (otherwise we would have become hardcore activists and not designers or developers). You might be one of us who thinks: Do I need to feel guilty if I keep creating superficial, entertaining stuff?

I ask that question to myself. Where should I stand between political revolution and entertaining trivia? Should I present information that points to the problem, or information that distracts from it? Data that makes people think, or data that makes people smile?

The following text is not an answer, but a conversation; between me and myself. I will point out reasons why we should keep doing the same superficial things—and why we shouldn’t. Most of my arguments are as valid as my counter-arguments. The world is not black and white. I certainly won’t just create political data visualisations in the (near) future, and I won’t judge anyone who does the same.

1. “It won’t make a dent anyway.”.

With every graphic we post on the NYT, the Washington Post, FiveThirtyEight etc, we’re just preaching to the choir. Have you ever seen a comment at the NYT that says “OMG, my beloved Trump is SUCH a jerk? I had no idea! Thank you for opening my eyes”?Thought so. We’re just talking to ourselves in our filter bubbles. If we sincerely think about our goals and how to reach them most efficiently, creating another graphic for liberal media won’t be the best strategy.

…BUT, Lisa, don’t be so pessimistic. We don’t know what the impact really is of all these graphics. Maybe they actually help. Baby steps.

…AND preaching to the choir is not the worst idea. Even the choir can get more motivated to act. We can help them to figure out what to do. We can support their activism with data and information. We can motivate our filter bubble to donate even more.

2. “Escapism is underrated.”

We can’t just be exposed to the BAD every single hour of every single day. We need distraction. We need the contrast, the normality. People get tired of all the serious “The world is screwed, AGAIN”-stuff, and they will turn to entertainment anyway. And we might even get people excited about data vis with our lighter projects, and then they can still use their new skills to change the world.

…BUT I’m sure we can also attract people with meaningful work, especially if we want them to create meaningful work themselves.

…AND also, wow, now you’re saying we should give people what they demand? Wow. No.

…AND who says we can’t combine meaningful information and entertainment? Vi Hart and Nicky Case with their “Parable of the Polygons” have shown that this is possible. And people seem to like politics once it comes in the form of series like “House of Cards.” It’s all about the form.

”3. There are soooo many people working on it already”

All these graphics editors in newsrooms. And all these journalists with a soft spot for data. I’m sure they’re on it.

…BUT most of them need to react to news. To what happens NOW. The more something happens NOW, the more they are busy. Most of the newsrooms don’t have enough time or staff to educate people about something that has not happened yet or is just basic political or economical knowledge (eg. “Who reports to who, and why does it matter?”).

…AND when we show the same data with two different visualisations, then that’s a feature, not a bug. Different visualisations of the same data offer different perspectives, make different statements, highlight different parts and will reach different people. Even bar charts about the same data, just differently styled and annotated, can appeal to different-minded people.

”4. A graphic won’t be good if I’m not excited about the topic.”

I’m not a political person. I’m not an activist. I’ve never been one. I’m not excited about data about politics. I won’t stay motivated to build a visualisation about politics. And then my time is better invested in some project that’s actually fun.

…BUT there’s always a way to make a topic exciting. Politics is a massive field, and massively connected to fields you care about. If you just understand it well enough, it gets exciting. So start educating yourself.


Know of more reasons? Tell me in the comments, write me an email (lisacharlotterost@gmail.com) or find me on Twitter (@lisacrost).


Many of us might not have the problem of motivation. They immediately ask: How can I use my data vis talents to do something? We have all seen the power of data vis. Many of us work in newsrooms or have successful blogs where we post side projects. So we think: If only I could come up with something that would actually help. But help who? Or what?

Here again, I don’t have a good answer. These are my (naive) thoughts so far, about what data vis can change in times of crisis:

1. Data Vis can change minds and strengthen minds. I don’t know how much data or the visualisation of data can change the minds of politicians. And it seems like most people already disapprove of Trump’s job anyway. But even if we don’t change minds: Reminding people of the dilemma (and what they can do against) might lead to more donations and to more activism.

2. Data Vis can help to investigate the truth.. Investigative journalism might uncover some truths about the government that could lead to big changes. Data Vis can help to analyse and to present that truth.

3. Data Vis can support activists. Activists might need data and information that we can research and present. I have no idea (yet) which kind of data they would need, and I’m pretty excited about that point.

4. Data Vis can educate people.. That’s what I’m most excited about: Simple education. How does the government work? Who’s supposed to sit where, what’s their job, and what is going wrong currently? How is the federal budget used? What’s the connection between the US and other countries and why does it matter?

In general, I’m a fan of the “shotgun approach”: You just throw many things on a wall. And see what sticks. We should think about what will have the most impact, but we should also just create things and put them out there. We can’t predict how they’ll get used, and by who.


And of course, there are many ways to fix the world we shouldn’t neglect. Directly in our environment, we can comfort, change beliefs, defend values. On a higher level, we can give money and exposure to people and organisations who fix the world with their talents, knowledge and skills (like law). Even if we don’t use our data vis talents: We can still have an impact.

Please help me to make these thoughts less naive, and add to them. Again, write me an email (lisacharlotterost@gmail.com) or look me up me on Twitter (@lisacrost).